About Lorne Cassoff
Lorne Cassoff has not only studied organizational problems. He has lived them at scale, solved them under pressure and built a company through them to an institutional exit.
Career
- 1990–2011
Active Business Inc.
21 years as a business broker and franchise consultant: buying and selling businesses, advising on financing and guiding owners through major decisions.
- 2008
Ben & Florentine founded
The first breakfast restaurant opens in Montreal.
- 2008–2018
President, Ben & Florentine Restaurants Inc.
Grew the brand to 51 locations as sole franchise developer, with no outside sales team, while leading marketing, operations, finance, legal and menu development directly.
- 2018
Sale to Imvescor Restaurant Group (TSX: IMV)
An acquisition by a publicly traded Canadian restaurant company that validated both the brand's scale and its operating discipline.
- 2018–2024
Systems and coaching
Organizational systems, workflow design and strategic coaching for owner-operated businesses.
- Today
Active Business: franchise development and business brokerage
Back under the Active Business name, building franchise plans with owners of one or two locations and helping owners buy and sell businesses across Montreal, Quebec and Ontario.
Education
- Master's in Education Counselling, McGill University
- BA in Applied Social Science, Concordia University
The counselling background shows in the work: structured questions, careful listening, and helping owners reach their own decisions with confidence.
Talk it through before you commit
The first consultation is free and carries no obligation. Most clients start with a phone call: describe your business and what you are considering, whether expanding, selling or buying, and Lorne will tell you plainly what it would take.