PRIME Bar à Bœuf: franchise opportunity

A premium fast-casual concept built on fresh AAA Angus and Wagyu burgers, prime rib sandwiches and elevated American classics, created in Montréal by Lenny Lighter, longtime owner of Moishe's. Active Business is developing the PRIME franchise network and is now speaking with prospective franchisees.

A PRIME cook seasoning a bowl of fresh-cut fries in the open kitchen — Fresh-cut fries, seasoned to order, in the open kitchen.

The concept at a glance

50+: years of Montréal restaurant experience behind the brand
AAA / Wagyu: fresh beef, artisanal buns, house-made sauces
$15–35: menu price band: a tier above the burger chains
Fast casual: counter service, compact kitchen, strong takeout

From Moishe's to the counter

Lenny Lighter spent more than five decades in Montréal hospitality, most of them as the owner of Moishe's, the steakhouse that welcomed celebrities, business leaders and generations of loyal locals and was ranked among the best steakhouses in the world. PRIME takes that standard for beef, consistency and service and brings it to a format people can enjoy several times a week: order at the counter, sit down or take it with you, and pay a fair price for a product made from scratch.

The open kitchen at PRIME Bar à Bœuf, Le Fou Fou, Royalmount — The open kitchen at PRIME, Le Fou Fou, Royalmount.

Premium, not pretentious

A tier above Shake Shack and Five Guys in product, still casual in price and atmosphere.

Beef is the brand

Fresh AAA Angus and Wagyu, prime rib roasted in-house, pulled beef, beef tartare.

More than a burger menu

The menu is short enough to run fast and broad enough to bring people back: burgers, prime rib and pulled beef sandwiches, crispy chicken, a lobster roll, poutines, hand-cut fries and classic shakes.

Burgers

Smash, steakhouse, bacon-cheese, Wagyu and a mushroom veggie burger, all on fresh AAA Angus or Wagyu beef with the house PRIME sauce.

Prime rib and pulled beef

Roast beef sandwich with horseradish-dijon aioli; Southern-style pulled beef sandwich and poutine.

Chicken, lobster and dogs

Crispy chicken with PRIME hot honey, a lobster roll, and an all-beef hot dog with ballpark sauce.

Sides and shakes

Fresh-cut fries with steak-spice aioli, PRIME poutine with Québec cheese curds, Caesar salad, classic and boozy shakes.

Built to be replicated

A limited-SKU menu. Fewer ingredients, faster training, less waste and a higher margin on signature items.
Standardized prep. Recipes, portions and sauces are set, so every PRIME tastes like the original.
Compact footprint, low labour. A counter-service kitchen that fits urban and suburban sites and runs with a small team.
Takeout and delivery built in. Tech-enabled ordering and packaging designed for food that travels.
A brand with a clear look. Name, logo, burgundy-and-gold palette, warm wood tones and open kitchens: a presence that stands apart in a crowded market.
Training and opening support. Hands-on training at the original PRIME, an operations manual, site selection, store design, supplier set-up and launch support.

Investment and support

The turnkey investment range, franchise fee, royalty and marketing contribution are shared with qualified candidates after a first conversation, together with the store size and the timeline from signing to opening day.

Format: Counter service, compact kitchen
Markets: Montréal first, then urban and suburban Québec
Ownership: Owner-operator or multi-unit

Final figures are provided in the franchise disclosure document where required by law.

Is this your next business?

An owner-operator who wants to be in the restaurant, leading the team and the standards.
Experience managing people in food service, retail or hospitality.
Respect for recipes, sourcing and the customer experience.
The capital to open a premium fast-casual restaurant, with financing options to be discussed.
A strong location in mind, or openness to our site-selection support.

Six steps to opening day

Inquire
Send your details and preferred area.
Discovery call
Meet the team and learn the concept.
Apply
Application and financial qualification.
Visit
Spend time at the original PRIME.
Sign
Review the documents with your own lawyer.
Train and open
Site, build-out, training and launch.

Let's talk

Tell us about yourself and the area you have in mind. Franchise inquiries are handled by Lorne Cassoff, Active Business.

Request franchise information Call 514-889-2488

Taste the original: PRIME Bar à Bœuf, Le Fou Fou, Royalmount, Montréal

This page is for information only and is not an offer to sell a franchise. An offer is made only through a franchise disclosure document where required by law. Concept details may change as the franchise system is finalized. PRIME Bar à Bœuf and the PRIME logo are the property of their owner.